The Story of Mavi Beyaz
Launched in 2004 by Çiftçiler Birlik Kağıtçılık, Mavi Beyaz has become a symbol of quality and trust in the tissue paper and medical products sector. From its very beginning, the brand quickly reached a wide customer base with its high-quality products and has continued to grow by keeping consumer needs at the forefront.
Initially establishing its presence in the market with core tissue paper products, Mavi Beyaz gradually expanded its product range to deliver solutions for both households and professional users. Entering the medical sector, the brand proved its quality with the production of adult diapers, pull-up adult diapers, underpads, and hygienic wipes, becoming a prominent name in the industry. With these product groups, Mavi Beyaz aims to raise hygiene and comfort standards, reinforcing its ambition in healthcare through a sustainable quality approach.
As a result of its commitment to innovation and continuous improvement, Mavi Beyaz achieved a significant milestone in 2018 by becoming Turkey’s first domestically owned pull-up adult diaper brand. This step has been a concrete demonstration of the brand’s determination to remain a pioneer in its industry.
